Universal Pictures has just released the new teaser poster for the new Sacha Baron Cohen "mockumentary" in which he plays a gay Austrian supermodel named (you guessed it) Brüno.

On the poster we see Cohen in a field decked out in yellow suspender shorts with matching hat and a checkered, sleeveless button-up shirt. How's that for gay? The tagline also says "Borat was so 2006."

He's gotten in a lot of trouble for this movie in the last couple of months, as he did with Borat. But is it as good as Borat was? I'm dying to find out.

Brüno opens in theaters July 10, and you can check out the teaser on my blog (check the archive) and the teaser poster above!

This doesn't look quite as good as Borat was, but maybe that's just because we never saw anything like Borat before, and with Sacha Baron Cohen's new comedy Bruno, we have. It was recently given an NC-17 rating by the MPAA, so it's currently still in editing.